At this year’s CES in Las Vegas Sony has introduced its new generation of 8K TV lineup, his thoughts about the electric car with the Sony S-Vision and more. The Vision-S, a concept of electric car focused on “security,” entertainment and adaptability includes the automotive imaging technology concentrate of Sony and is surrounded by a series of Sony sensors is calling “Safety Cocoon” that provide the Vision S with a 360-degree view of the surroundings and potential hazards. Of course, it makes sense when you Sony recalls recent attention on the automotive industry and former president Kaz Hirai of Sony last CES, when he declared that the company would be “occupied a position of leadership” when it came to sensor technology for automobile to provide the industry. TIME spoke at CES to know where the Vision S resource for Sony as automotive companies, and how his march to exclude commercial technology without abandoning its loyal customers with Sony Electronics President Mike Fasulo. This interview has been edited for length and clarity. TIME: It ‘s the Vision S a concept car, because you have not purchased a manufacturing facility, or is it more of a showcase for the talents Sony has? Fasulo: the latter. Let me explain a bit ‘. And ‘it built our core technologies, or at least the parts that have focused, safety, security, and entertainment. The reason why we have designed the machine to understand by Ken of view from the ground up, that the technical services are, so that we can deliver what we do best when it comes to other trends in the car, or autonomous. So there are 33 sensors inside and outside of the machine, and are for different purposes. On the outside, image sensors things to the human eye or the person may not be able to detect and prevent it. We call it a “safety cocoon”, because it is a 360-degree protection. Inside is perhaps doze off just tired or start one, able to detect the movement of the person, or lack thereof, and the signal for the individual. And, of course, the conversation at the inside also. Read more: the top 25 products at CES 2020 TIME: Speaking of entertainment, the Vision-S is that the giant display has. It’s not like the old DVD player in the back of the minivan. What do you imagine the people you do for them? Or is it to other companies, so something to offer? Fasulo: It ‘s interesting, because your question is very specific, but has a much greater significance. Last year, we must explain our core technology of Sony, a creative entertainment company and tried to be the basis for emotional experiences to get people to hand over through fun and building game, video artists and communities, ultimately . And that was a bit ‘of a vision of where we are on the road. But the real purpose was, is supported by technology show, and our ability to innovate. I think what is different about this show today compared to years ago, it is less about individual products and more about ecosystems – which is a word I do not like them to say – and surrounding areas or experience. So, to your question, it has 5G, deliver, because what you want to your car? It may not always be movies or shows or music, you know – there are navigation or information – is a kind of exciting, this fourth industrial revolution. This is not a simple step, there are a number of things happening simultaneously. And the greatest thing is to work Industries to see. If you noticed, the chance every time we had, we talked about partnership. E ‘,’ why do not we work with partners to deliver this experience? ” TIME: See Sony courses more focused ecosystem technological progress moving? There are fewer Sony products, but more technology these products and applications with the benefit of Sony technology partner to take. So, over the next five years, Sony will direct the industry or consumers? Fasulo: It will be a mixture of both, in any case. I think the B2B sector is a great opportunity. While I think Sony will see rapid innovation, our premise will remain the same, what the experience through higher quality and greater innovation. In no way we are changing our DNA or credit customers for us, if the film our group, our group play, our e-group or otherwise. What is the ability to provide for us today is the architecture and infrastructure capacity. It was ready kind of awkward and, well, not for the first time. But moves faster than I have seen in many developments in technology that I have seen in recent decades. There are so many collisions happen now is that when you look at the wheel with an open mind from the Creator’s point of view, it is nothing more than chance. TIME: Do you think the transition to TV 8K is required? It seems a bit ‘too early to pass begins right 4K technology. Fasulo: There is no reason why a customer should not buy 4K. 4K image quality, upscaling capabilities, availability of content is remarkable. And thus we see taken booming. Here’s my position on 8K: is the future. From the perspective of today, if you go larger than 75 inches, Go, you need more pixels to get the resolution and image quality. There is a place for 8K, I would say on the screens of 75 inches or more, but upscaling to 8K with Sony X1 processor is phenomenal. You will get a better viewing experience without 8K content. We have the ability, of course, but there are a lot of limitations – bandwidth constraints, distribution, uplinking – in 8K so happen to be a content entry screen, but now 4K is the place to be the point of a consumer and dell ‘ industry views. TIME: It seems that the competition in terms of entertainment and gaming is really heating up thanks to advances such as AR and 5G. Apple has come into play a little ‘, Google’s streaming with Stadia, Microsoft is already showing its upcoming console and teasing the future of the Xbox, which is all over the game world. What is the Sony perspective on the state of the gaming industry, and how are you against it? Fasulo: I can say a few things that I will not talk to Jim Ryan, who runs the group of PlayStation, but. A few years ago there was the idea that the console was dead. And last night, announced to install a base of 106 million. I do not think she’s dead. We got 103 million active users on our PlayStation Network. What he and his team and the company has done is to do really with real players focused approach. Not from casual players to alienate, but making sure that the experience with hardcore, real players were met and exceeded. And that does not change. So it’s exciting to see new entrants, only the strongest and most exciting space. But I find it hard to understand how anyone will be able to act as a better experience to provide what the PlayStation team is currently negotiating with PS4 and PS5 planning to PlayStation Network, and everything else.
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